At Muscle Milk I was the Senior Brand Area Marketing Manager for Southern California, Phoenix, and Las Vegas for just under 5 years. I oversaw 6 full-time employees and 45+ part-time employees. My job also entailed the following…
- Executed marketing strategies through Consumer Collecting, Events, Retail Programs, Market Influencers, Sports Marketing, and Advertising
- Oversaw sampling of 400,000+ products per year to new- and non-users
- Managed a $2,000,000+ budget per year
- Activated and leveraged key partnerships with LA Dodgers, Clayton Kershaw, USC & UCLA Athletics, Rose Bowl, CBS Radio, Honda Motocross, Transworld, Nike EYBL, US Cup, OC Tri Series, Fearless Tri Series, Compton Magic (AAU Basketball), California Supreme (AAU Basketball), VQS, and CBVA
- Emphasis in Endurance (triathlons, marathons, mountain biking, cycling), Basketball, Motocross, Surfing, and Beach Volleyball
